As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we...
adtech
As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly...
Sensitive content: This article mentions deaths related to the Israel-Hamas war. At the start of October, the advertising industry usually...
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
After a successful launch in Australia in late 2021, and a period of rapid growth, ad-spec business The Spec Sheet...
The ad-tech vendor EMX, along with its parent company Big Village, filed for bankruptcy Wednesday evening in the state of...
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance...
Ad-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit...
Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video...