You probably don’t think of Mars Petcare as a center for startup incubation.It owns a lot of brands you can...
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FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of...
In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed...
Champagne brand Moet & Chandon wanted its “Love Unconventional” campaign, running Valentine’s Day through Mother’s Day, to drive engagement with...
Just six weeks into her new role as CMO of Kentucky Fried Chicken, Andrea Zahumensky is hitting the market Sunday...
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and...
L'Oreal will expand a media ownership strategy it piloted in Mexico to other Spanish-speaking countries to generate first-party cookies from...
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017.But if this was the year of faux pas, mea...
Digital ad revenue continues to rise at the expense of traditional media.In the first half of 2017, digital advertising revenue...
Edible Arrangements is best known for its fresh fruit and chocolate arrangements, many of which are gifted at the last...