Linear and streaming TV still seem to be operating on two different wavelengths. Which is why more advertisers are turning...
Advertisers
New Zealand Media and Entertainment (NZME) has signed an exclusive launch partnership with global content e-commerce pioneer Vudoo, becoming the...
The trend of using cinema ads as a performance marketing channel is gaining traction among advertisers, especially for brands like...
There are over one billion connected TVs globally, with US advertisers expected to spend nearly $ 27 billion on Connected...
LATV started as an LA-based cable network for music and culture in 2007. But to effectively reach its audience of...
The second round of ad fraud (and worse) alleged by Adalytics on the part of Google/YouTube provides yet another definitive...
While most advertising is targeting people outside the industry, this time leading rural print and digital publishers Rural News Group,...
TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad...
Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global...