While most advertising is targeting people outside the industry, this time leading rural print and digital publishers Rural News Group,...
Advertisers
TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad...
Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global...
TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to...
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Inside Track How can I track you? Let...
More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg...
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris...