TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to...
Advertisers
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to...
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More advertisers, especially marketers, who have been slow to embrace AVOD, will increasingly gravitate to primarily AVOD services, writes Greg...
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To The Max On Tuesday, Warner Bros. Discovery...
As a part of its pitch to advertisers, Meta announced augmented reality with Reels ads and Facebook Stories at Thursday's...
It's one of the biggest events in Britain this year, but despite being covered by TV, radio and digital media,...
A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they...