Television has long been one of the most transparent advertising channels. Likewise, programmatic advertising has always offered buyers incredible detail...
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LinkedIn closed out November with a flurry of new advertising features and enhancements to pages on its platform. The professional...
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Given the high affinity Kiwis have for audio – especially radio and podcasts – there’s plenty opportunity for advertisers to...
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company...
Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns...
Elon Musk has taken a sledgehammer to Twitter’s established ad business since his $ 44 billion purchase of the platform...
Elon Musk's first few days as "Chief Twit" have not gone over well with justice organizations and media watchdog groups....
The hours following Elon Musk's acquisition of Twitter have validated critics' worst fear: an uptick in hate speech and misinformation...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the...