Last summer, the IAB Tech Lab released new guidelines that effectively declared out-stream the primary path for web video inventory...
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people...
NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance...
Facebook's parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic...
Supply-side platform Brand Advance, which focuses on linking supply from diverse media properties to advertiser demand, is giving advertisers the...
TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims...
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions,...
Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for...
Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert...
There are three key ways in which the industry can do a better job of selling customers on the value...