Connected TV advertising is here to stay. However, there is a downside: ad money leaking away due to fraud. Gijsbert...
Advertisers
There are three key ways in which the industry can do a better job of selling customers on the value...
Twitter found time amid this past weekend's drama to share two brand safety-related updates following the company's meeting earlier this...
In 2023, with advertising spend expected to slow, retailers have become a staple partner for most advertisers looking to reach...
Television has long been one of the most transparent advertising channels. Likewise, programmatic advertising has always offered buyers incredible detail...
LinkedIn closed out November with a flurry of new advertising features and enhancements to pages on its platform. The professional...
Katie MaddingChief Product Officer“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
Given the high affinity Kiwis have for audio – especially radio and podcasts – there’s plenty opportunity for advertisers to...
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company...
Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns...