Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of...
Advertisers
Here’s a little good news from the publishing world for a change: BuzzFeed will restore staff salaries this month and...
In its latest move to support advertisers on its steadily growing platform, TikTok has announced its new Marketing Partner Program...
Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to...
Ad creative can be a bigger driver of performance for app advertisers than audience-based targeting or segmentation. “We can make...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. APAC: The “P” Is For Programmatic Programmatic now accounts...
With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
When we last checked in with Comcast in April, the company was warning investors that its Q2 revenue hit would...