When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
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In the dynamic realm of CTV, many advertisers are limiting brand exposure to so-called premium inventory from Netflix, Hulu or...
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on...
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with...
A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across...
The most recent study from Adalytics is perhaps the most alarming one yet, as it reveals that the Google Search...
Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when...
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