Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on...
Advertisers
The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with...
A small bone is being thrown. AdExchanger has learned that Google is offering advertisers information on certain ad placements across...
The most recent study from Adalytics is perhaps the most alarming one yet, as it reveals that the Google Search...
Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive...
With apologies to the legendary David Ogilvy, advertising today is no longer simply “the business of words.” Though one might...
Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here....
Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year:...
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments...