Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year:...
Advertisers
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments...
Advertisers are investing more in TikTok Shop two months after the products launched widely in the U.S., despite mostly lackluster...
Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according...
In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. View From The Top The world’s largest advertisers...
Your Black Friday prep is already starting, thanks to Amazon. Today, Amazon told Adweek that three companies, Columbia Sportswear, Bose...
Step aside, social media influencers with massive followings and picture perfect content. Today, advertisers are collaborating with “nano-influencers,” which includes...
Meta is launching Generative AI tools to help Kiwi advertisers following a test trial in the US earlier in 2023....
The effects of Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... Swift. And advertisers are...