Amazon crushed its quarterly earnings report on Thursday evening, increasing its market cap by more than $ 100 billion overnight...
advertising
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including...
Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers' strike is causing advertising growth to...
Immersive advertising isn't just a game anymore. That's true on several levels since the drive to "immersion" in media intersects...
Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. But advertising remains only a tiny piece...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out...
In the midst of a significant industry boom, iion and Scroll Media have joined forces through an exclusive partnership to...
One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need...
The IAB New Zealand has unveiled its most recent report on Digital Advertising Revenue for 2023, presenting a snapshot of...
AUCKLAND, Today: New Zealand digital advertising revenue grew by 2.5% in Q1 2023, according to IAB New Zealand, which released...