The IAB New Zealand has released its latest 2020 Digital Advertising Revenue report. The report provides a snapshot of Q4...
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A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of...
Among performance-marketing categories, both out-of-home and direct-mail advertising experienced devastating declines in 2020. As the effects of the pandemic slowly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day...
As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new...
Facebook is lifting its ban on political advertising that the social media giant instituted after the polls closed on Election...
Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
On February 12, Maryland became the first state in the country to enact a tax on digital advertising services. The...
WPP, the holding company that owns agencies including MediaCom, Ogilvy, VMLY&R and Wunderman Thomspon, has struck what it's calling a...