“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
advertising
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven...
Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive...
The pandemic has made The New York Times even less reliant on advertising than it was before. The New York...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Flip Flop In the latest chapter of the...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Unilever’s sales and marketing channels are shifting rapidly during the pandemic, and these changes will be a permanent part of...
Keith Eadie, VP and GM of Adobe Advertising Cloud and head of product for Adobe Analytics, is a man confident...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based McLaren Health Care used Gannett’s sponsored...