After two years of stock declines, WPP is finally inching toward progress. The holding company on Friday reported revenue was...
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Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North...
MediaMonks has always focused on high-quality, low-cost creative production at scale. But when the agency’s parent company S4 acquired MightyHive...
At agencies, data-driven talent is rising to the very top. Hearts & Science CEO Scott Hagedorn was named CEO of...
IPG is still outperforming its peers in a tough market for agencies. Organic net revenue grew 7.1% YoY to $2.41...
Remember when WPP CEO Mark Read said he wanted the holding company to be known for creative transformation? That need...
by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down,...
Consumer goods clients are struggling, and dragging Publicis down with them. The holding company reported weak earnings with just 0.3%...
Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business...
As brands increasingly implement global data strategies, agencies must get creative about collecting data in emerging markets. Outside of data-mature...