After 25 years at BBDO, John Osborn jumped to the media side as the US CEO of OMD last year.He...
Agencies
Global programmatic advertising will grow by more than $13 million next year and the year after, but its growth rate...
Martin Sorrell’s self-proclaimed “peanut” of a holding company has officially graduated to a coconut.S4 Capital reported its first-ever earnings as...
Dentsu Aegis CEO Jerry Buhlmann will step down at the end of the year, after eight years on the job.He...
Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven.On Tuesday, Horizon said...
Fifty-year-old direct marketing agency RAPP plays an increasingly relevant role in a world where personalization is key.Rather than expanding beyond...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt.On the podcast this...
Something is wrong with WPP Group – or, perhaps, many somethings.On its Q3 call with investors Thursday, management detailed a...
After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on...
IPG’s $2.3 billion acquisition of Acxiom Marketing Solutions will transform the holding company’s services around its clients first-party data, said...