Martin Sorrell’s self-proclaimed “peanut” of a holding company has officially graduated to a coconut.S4 Capital reported its first-ever earnings as...
Agencies
Dentsu Aegis CEO Jerry Buhlmann will step down at the end of the year, after eight years on the job.He...
Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven.On Tuesday, Horizon said...
Fifty-year-old direct marketing agency RAPP plays an increasingly relevant role in a world where personalization is key.Rather than expanding beyond...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt.On the podcast this...
Something is wrong with WPP Group – or, perhaps, many somethings.On its Q3 call with investors Thursday, management detailed a...
After stagnant growth in 2017, holding companies are getting rid of assets that aren’t related to their core focus on...
IPG’s $2.3 billion acquisition of Acxiom Marketing Solutions will transform the holding company’s services around its clients first-party data, said...
Martin Sorrell is bullish on Amazon.The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4...
Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads.This year, mobile made up...