Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a...
Ambitions
M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming Up-Stream Wall Street is coming around to streaming...
Netflix's French-language thriller Lupin isn't just a heart-pounding heist series. Look closely enough, and you'll see that underneath all of...
AUCKLAND, Wednesday: Interpublic Group has sold a majority of its stake in Australian creative agency 303 MullenLowe and a minority...
Kelly Abcarian spent 16 years at Nielsen, most recently heading up the measurement company’s advanced video advertising product. Now she...
Snapchat's Spotlight--launched Monday--is similar in content and format to TikTok. But marketers say it does not yet have the star-making...
As people nest in their homes during the pandemic, Food52 has been serving them content – and products – that...