There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly...
Analytics
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But...
AUCKLAND, Today: HYPER, a top player in New Zealand’s retail Digital Out-of-Home (DOOH) scene, just teamed up with Lumos Intelligence....
Hyper, one of New Zealand’s leading retail digital out-of-home companies, is integrating with Lumos Intelligence, a cutting-edge audience analytics platform....
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a...
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poli-Ticking You Off 2024 is shaping up to...
Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t...
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and...
Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder...