AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks...
AppNexus
After Microsoft determined that using the Verizon Media supply-side platform (SSP) for its display inventory increased CPMs in September, it...
This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC Playbook, Written A values-driven brand with the best...
If you’re a mature marketing technology platform: Congrats. 2018 was your year and the future looks bright. But if you’re...
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year.Advertising on over-the-top (OTT) was one of the hot-button...
AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call...
Brian O’Kelley’s departure as CEO of AppNexus surprised few in the industry who know him.His sharp opinions and independent mindset...