"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Attribution
Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the...
Placed has found a new home.Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in...
When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something....
Believe it or not, many marketers still use last-click attribution.Goodway Group President Jay Friedman has had enough of it. So,...
Travel publishers often miss the boat on attribution.Although their content is an integral part of the trip-planning process at the...
Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner.Solid measurement is what seals the deal...
Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...