Screen Dreams Has social media outgrown the phone? YouTube may be the biggest player in streaming TV, but other social...
Beta
Oh, (beta testing in) Canada. On Thursday, The Trade Desk said that live beta testing of Unified ID 2.0 is...
Unified ID 2.0 is about to begin beta testing. Starting next week, advertisers will be able to start transacting on...
Content discovery platform Taboola became the latest platform to embrace the stories format with Monday's beta rollout of Taboola Stories....
YouTube launched audio ads in beta on Tuesday to help monetize the moments when people are listening to music but...
Ad viewability is now table stakes, but audibility measurement is still in its very earliest stages. It’s been two years...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...