Blockgraph partners with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers....
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The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with...
NBCUniversal and Blockgraph are looking to bring more efficiency and capabilities to the TV advertising landscape. Today, NBCU and the...
The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying...
Data clean rooms are secure – that’s the whole point. But they’re not always flexible or scalable, said Jason Manninghan, CEO...
Linear and addressable are getting a little love from Unified ID 2.0. On Friday, Blockgraph announced plans to work with...
TransUnion is partnering with TV measurement and attribution platform Blockgraph so that advertisers can use its identity data to target,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Pullback Television ad revenues will drop 12% this...
Comcast’s advertising business is gearing up to run campaigns with Blockgraph, a data-sharing product that uses blockchain technology to allow...
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable...