What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg,...
brand
When James Todd Smith (otherwise known by his more famous moniker, LL Cool J) and his Rock the Bells business...
AUCKLAND, Today: Stuff Group has announced the appointment of John Buckley to the newly created role of director of digital...
PMN champions 100% Pacific journalism with an all-new content platform and master brand via Daylight
AUCKLAND, Today: Pacific Media Network has unveied its all-new multimedia content platform and master brand. Designed and built by Auckland/Tāmaki...
In 2022, Booking.com showed up at the Super Bowl for the first time with a spot starring Idris Elba. It...
Farmer Brown eggs, a Kiwi family staple, is launching into a new era with a major rebrand and a charismatic...
AUCKLAND, Wednesday: Integrated indie agency Work Communications has crafted a new high-energy advertising campaign for Farmer Brown eggs. Bernadette de...
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company...
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been,...
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is...