Hey readers! Welcome to the AdExchanger Commerce newsletter. I’m senior editor James Hercher, and this week we examine a few...
Brands
In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through...
Handing off the NFL's Super Bowl commercial to flag football scored huge growth for the sport, but it took a...
AUCKLAND, Tuesday: Stuff Group has launched a new strategic creative and editorial studio, Harakeke. Sitting within Stuff’s brand connections team,...
When a campaign focused on LGBTQ+ communities wins on the awards circuit, the reality of industry rainbow-washing forces me to...
The brand safety risk of advertising on trusted news sites isn’t only overblown – it doesn’t exist. Reliable, high-quality news sources...
"Microsoft's mission is to empower every person and organization on the planet to achieve more," explained Sarah Bond, Microsoft's corporate...
To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media...
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture...
In October 2022, supermarket giant Kroger announced its intention to buy Albertsons. On the surface, this was about challenging the...