Forget ChatGPT. The search engines of 2024 that don't use generative AI have become a puzzle for marketers to figure...
Brands
Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at...
Every agency wants to be paid its worth for its services, and there are many compensation models that agencies and...
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the...
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs...
The Caitlin Clark effect is getting an assist from bars committed to women's sports as March Madness hustles into Final...
Brands know LGBTQ+ marketing helps grow their business--they're just afraid to use it. A study released exclusively to ADWEEK by...
Women's sports are breaking through age-old barriers. In the past few years, we've witnessed significant progress, notably highlighted by the...
The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing...
There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape...