It's been said that the "shift to social media" is as meaningful as when audiences migrated from radio to television....
Brands
Editor's note: Today's column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
If it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or...
A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished...
In a world abuzz with Whatsapp pings and email notifications, handwritten notes are a rarity. Whether it's a poem in...
In a moment of blissful self-care, a woman in a fluffy white bathrobe reclines on a comfy chair and takes...
How can marketers establish working creative relationships in ways that feel authentic to both brands and diverse collaborators? Experts from...
The Kentucky Derby is the most prized jewel in horse racing's Triple Crown. Apart from the thoroughbreds and jockeys, brands...