Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media...
Buyers
What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
A cheeky and hopeful new campaign for Auckland property development company Du Val Group attracting the attention of first home...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Netflix plans to introduce ads … and ad tech vet (and mayor of ad tech Twitter) Ari Paparo is rolling...
Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison...
The April rollout of the New Zealand Government’s Clean Car Rebate changed the new car industry overnight. With every car...
//www.youtube.com/watch?v=f8fHQw-v7GA WELLINGTON, Thursday: GSL Promotus has created a new campaign to celebrate Suzuki NZ’s Clean Car programme which rewards new-car...
The $ 43 billion WarnerMedia-Discovery merger crossed the finish line late Friday afternoon, just under 11 months after the deal...
Nielsen announced it's selling itself to a private equity group for $ 16 billion. The future might be iffy for...