The hype cycle giveth; the hype cycle taketh away. Customer data platforms (CDPs) were the hot new tech five years...
CDPs
As brands continue to explore what customer data platforms (CDPs) are and how best to use them, the introduction of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Lost-Gen Apps A working paper submitted to the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The technology of marketing is always evolving, and that lifecycle is especially evident on this week’s episode of The Big...
Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
It’s time for an exciting new acronym: CDP. But what makes it exciting? Is it the promise – delivered for...
Did the CDP category just have its DoubleClick moment? Twilio will acquire customer data platform Segment for a $ 3.2...
This is the ninth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ,...