AUCKLAND, Yesterday: Streem has unveiled a game-changing partnership with Google Cloud, integrating Gen AI models to enhance its media monitoring...
Cloud
Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within...
To the clouds! While that may sound like a superhero catchphrase, it was actually the de facto motto of mar...
AppsFlyer is building a marketplace so advertisers can share user-level data with third-party vendors without, well, actually sharing any user-level...
NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this...
Data for sale? Take it to the cloud. That’s the new approach with a partnership between Snowflake, The Trade Desk...
Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting...
Everyone’s got their head in the clouds: ad tech, media and even consumer data brokers. On Tuesday, Acxiom announced a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS...
Cloud infrastructure technology services are converging on the media and ad tech industry. The sleeping giant is Amazon Web Services....