Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in...
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Comcast’s advertising business is gearing up to run campaigns with Blockgraph, a data-sharing product that uses blockchain technology to allow...
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Disney closed its $71 billion acquisition of 21st Century Fox on Wednesday, more than a year after it signed a...
FreeWheel, the Comcast-owned video ad tech company, hosted its first television upfront on Wednesday and is mounting a campaign to...
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 5G Whiz This year we’ll see the first wave...
If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable...