Wall Street prognosticator Dan Salmon said last month at AdExchanger’s Programmatic IO conference that “every consumer-facing company will become an...
Consumer
This article is sponsored by Commerce Signals, a Verisk Financial business. By Nick Mangiapane, Chief Marketing Officer Get closer to...
This article is sponsored by Commerce Signals, a Verisk Financial business. By Nick Mangiapane, Chief Marketing Officer Get closer to...
To further its goal of building a digital-first and data-oriented organization, Citi has named Elyse Lesley chief marketing officer for...
If there’s one thing lawmakers from both sides of the aisle seem able to agree on, it’s the need to...
One of Britain's biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help...
Canned tuna has been a pantry staple for generations. So when StarKist introduced it in a pouch after nearly 100...
The pandemic's easing in the U.S. is poised to release pent-up consumer demand--but a vague unease is also emerging as...
Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created...
Consider 2021 the age of consent. The end of third-party cookies is pushing nearly everyone in the supply chain to...