If there’s one thing lawmakers from both sides of the aisle seem able to agree on, it’s the need to...
Consumer
One of Britain's biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help...
Canned tuna has been a pantry staple for generations. So when StarKist introduced it in a pouch after nearly 100...
The pandemic's easing in the U.S. is poised to release pent-up consumer demand--but a vague unease is also emerging as...
Buying against a demographic often creates ad waste, but by involving IT and its agency, brewing giant Anheuser-Busch InBev created...
Consider 2021 the age of consent. The end of third-party cookies is pushing nearly everyone in the supply chain to...
While people have been working from home, the world has seen damaging emissions from transportation drop drastically. But even when...
By Dan Bye* As business leaders and marketers, the more we understand about consumers and their behaviour, the better we...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: 'Protect Consumer Privacy!' appeared first...
This week on The Big Story, we present the latest in privacy protection regulations – true-false style. Because, honestly, this...