On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio. The post...
contextual
To say there’s a lot of content on YouTube is a huge understatement. If you watched each of the site’s...
IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year...
After more than two years leading ad sales at Group Black, Kerel Cooper has left to take on the CMO...
The rise of AI is rapidly changing the way agencies and marketers must approach media. Technology companies have developed AI...
Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting...
There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it...
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology...
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad...
G/O Media knows all too well about the headwinds facing digital publishers. And it’s betting a contextual targeting offering will...