Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less...
contextual
Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly...
The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of...
Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies...
Axel Springer announced a multiyear partnership with video monetization platform Connatix to create new contextual video ad inventory on certain...
Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do....
In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see...
Call it the lovechild of dynamic creative optimization and contextual advertising. On Thursday, audio marketing platform Instreamatic released a product...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Contextual Advertising appeared first on AdExchanger. AdExchanger
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn...