Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting...
contextual
There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it...
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology...
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad...
G/O Media knows all too well about the headwinds facing digital publishers. And it’s betting a contextual targeting offering will...
Publisher Dotdash Meredith is now using its contextual solution, D/Cipher, in more than 30% of its direct ad buys less...
Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly...
The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of...
Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies...
Axel Springer announced a multiyear partnership with video monetization platform Connatix to create new contextual video ad inventory on certain...