As third-party cookies slowly become a thing of the past, StopPress chats to one of the country’s largest digital publishers,...
cookies
This article is sponsored by Oracle. If you spent most of 2020 counting down the days until 2021, then you’re...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
In a soon-to-be cookie-less world, StopPress takes a bite out of the biscuit in an attempt to understand what this...
Google’s announcement on Monday that cohort-based advertising can be nearly as useful as third-party cookies raised a few ad tech...
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d...
Just before Thanksgiving, the National Rifle Association tweeted a picture of Santa holding a scroll with the word "ammo" repeated...
Advertising remains a minority-interest for New York's journal of record, but The Times still wants to take greater control over...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem. This week, we reprint a cartoon from 2013...