We’re living in a new reality, and the ad industry has to accept some home truths about itself if it...
Data
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how...
It’s a resolution of mine to start using the word “people” more often than the word “consumer.” People are more...
The question “How do you define a data clean room?” no longer has a subjective answer. The post IAB Tech...
Data is the lifeline for digital advertising. As the digital landscape continues to change, so too will data. Whether it's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AppLovin You … Next Quarter AppLovin didn’t have...
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100...
This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday...
Everyone’s got their head in the clouds: ad tech, media and even consumer data brokers. On Tuesday, Acxiom announced a...
Former Wendy's global chief marketer Brandon Rhoten joined GroundTruth as its CMO in September. Why move to a location data...