Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state...
Data
If we are to build a more virtuous circle of data usage, consumers must be at the center. How do...
We’re living in a new reality, and the ad industry has to accept some home truths about itself if it...
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how...
It’s a resolution of mine to start using the word “people” more often than the word “consumer.” People are more...
The question “How do you define a data clean room?” no longer has a subjective answer. The post IAB Tech...
Data is the lifeline for digital advertising. As the digital landscape continues to change, so too will data. Whether it's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AppLovin You … Next Quarter AppLovin didn’t have...
Super Bowl ads are some of the most watched and talked-about marketing in the world. Every year, more than 100...
This year, NBCUniversal hosted its competitors on stage at One23, the broadcaster’s annual developer conference, which took place on Wednesday...