Commerce data platform Klover raised $ 25 million in Series B funding and changed its parent company name to Attain....
Data
Nancy MarzoukCEO and Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital...
The impact of an ad is tied to how close the marketer can get to the moment when a consumer...
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg...
The Amazon Marketing Cloud (AMC), which emerged from beta last year, is at the beating heart of Amazon’s advertising ambitions....
A podcast interview withJamie BarnardCEODue diligence isn’t a synonym for doing good. “So many people approach compliance as risk avoidance...
An interview withJeremy HlavacekCCODigital media consumption is on the rise, but the supply of high-quality data signals is dwindling. “The...
Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years...
Media standards are needed to help guide buyers on where to invest and help publishers and platforms do better themselves....