Programmatic advertising can be notoriously complex. But in the streaming category in particular, there is ample opportunity to improve transparency,...
Data
The benefits of technology are seemingly endless. Yet despite the many doors that smart TVs will open in the years...
Media standards are needed to help guide buyers on where to invest and help publishers and platforms do better themselves....
Sponsored post byNick MangiapaneChief Marketing Officer and Head of PartnershipsCommerce SignalsSPONSORED BY:It’s no secret the holiday season is a key...
When marketers aren’t talking about authenticity, they’re talking about the need to gather first-party data. A new campaign from Bombay...
President Joe Biden today signed an executive order that will limit the ability of U.S intelligence agencies to access people's...
Google unveiled two solutions that enable brands using its Display & Video 360 to tap first-party data and machine learning:...
Budweiser is bringing a first-party data approach to its FIFA World Cup sponsorship, a sign of shifting priorities for many...
Fandom is building out a full-funnel offering for marketers. And its acquisition of several media brands from Red Ventures is...
By now, you’ve likely heard the term “data clean room.” In fact, you’re probably sick of it. But data clean...