Following record levels of advertising spend in 2021, signs are that businesses will continue to step up their recovery plans...
Data
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Univision doesn’t just want...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform...
Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The Federal Trade Commission (FTC) announced a settlement of $ 2 million with OpenX, the programmatic advertising company, for allegedly...
By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a competitive...
Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party...
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its...