"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
Data
NBCUniversal built a first-party identity platform that includes 50 million households and 150 million individual consumers to bolster its cross-platform...
Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The Federal Trade Commission (FTC) announced a settlement of $ 2 million with OpenX, the programmatic advertising company, for allegedly...
By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a competitive...
Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party...
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its...
Today's marketers expect more from their media agencies and care less about buying clout, according to a new report by...
When Criteo CEO Megan Clarken and IPONWEB CEO Boris Mouzykantskii were hanging out in the green room at AdExchanger’s Programmatic...