During day two of Adweek's Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco's...
Data
The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Aly...
Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to...
The kids are online, but their data is not all right. The majority of school utility apps used by kids...
GroupM has announced Choreograph – a new global data company that brings together the specialist data units of GroupM and...
Publishers and brands alike increasingly share an overarching concern: consumer trust. For years, customer data has fueled the marketing efforts...
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive...
The pandemic accelerated the shift to ecommerce for everything from groceries, exercise equipment, furniture – and art. Artsy, an online marketplace...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....