GroupM has announced Choreograph – a new global data company that brings together the specialist data units of GroupM and...
Data
Publishers and brands alike increasingly share an overarching concern: consumer trust. For years, customer data has fueled the marketing efforts...
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive...
The pandemic accelerated the shift to ecommerce for everything from groceries, exercise equipment, furniture – and art. Artsy, an online marketplace...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe? Adobe once avidly pursued digital advertising,...