Customer data platform (CDP) Amperity announced a $50 million investment round on Monday, bringing its total funding to almost $90...
Data
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Emily Ketchen,...
LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline...
ALC may be one of the biggest first-party data companies you’ve never heard of – but that’s about to change.Founded...
Salesforce and Adobe have lately rushed into the customer data platform category. But independent CDPs aren’t standing still.Amperity, a machine...
A bipartisan bill proposed Monday by Sens. Warner, D-VA, and Hawley, R-MO, aims to make big tech companies – Facebook, Google,...
Salesforce has big plans for its recently released customer data platform (CDP), Customer 360. The world’s largest CRM and DMP...
If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out...
If you’re a marketing cloud, you’ve suddenly got customer data platform fever.On Monday, Adobe rolled out the beta version of...
Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet.The commercial database provider...