Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of...
Data
Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak...
The IAB Tech Lab launched a blockchain working group on Monday to explore how the digital ledger technology can benefit...
Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired.Machine learning...
Equifax said Wednesday it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services,...
Every year, 75 million passengers travel through Heathrow Airport, shopping, eating and engaging with services as they wait to board...
Even vendors need vendors.On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri...
Financial services marketers can’t bank on regular demand- and supply-side platforms to find the prospects they’re looking for.The data just...
The Chinese ad tech acquisition drumbeat continues.On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company...
Zeotap is banking on 2017 being the year that telcos make their impact on the advertising world.The mobile data platform...