Canned audiences are as stale as cigarette smoke in an old casino.That’s why MGM Resorts International is looking for alternatives...
Data
It’s been a weird four months for Aleksandr Kogan.The 33-year-old went from an obscure research psychologist at Cambridge University to...
You know stuff is getting real when the consortiums start forming consortiums.Over the past two years, two scaled initiatives have...
Social plugins, your cookie-dropping days are numbered – on Safari, at least.At its Worldwide Developers Conference on Monday, Apple announced that...
by Sarah Sluis, Alison Weissbrot and Ryan JoeEveryone in the industry claims – at least publicly – to be ready...
Drawbridge, one of the last major cross-device indies, is selling its US media business to location data platform Gimbal, shutting...
Viant’s answer to the marketing data overload problem isn’t a customer data platform – it’s a data lake.“And it’s for advertisers that...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
As Facebook CEO Mark Zuckerberg faced a second congressional grilling on Wednesday in Washington, DC, the company’s VP of ads...
Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday...