Third-party cookies get stale.On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen...
Data
Tapad launched a product on Tuesday that lets telcos stitch their first-party data to Tapad’s device graph – which Tapad...
At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution...
Cross-device provider Tapad is offloading its media business with Brand Networks, a social marketing tech firm that serves large retail...
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...
German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will...
Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain.At the...
On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP)...
Most marketers don’t trust the data they’re using and they have no simple way to assess its quality.Of the 80%...