Every year, 75 million passengers travel through Heathrow Airport, shopping, eating and engaging with services as they wait to board...
Data
Even vendors need vendors.On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri...
Financial services marketers can’t bank on regular demand- and supply-side platforms to find the prospects they’re looking for.The data just...
The Chinese ad tech acquisition drumbeat continues.On Wednesday, Shanghai-based private equity firm Innotech bought data aggregator and discrepancy management company...
Zeotap is banking on 2017 being the year that telcos make their impact on the advertising world.The mobile data platform...
Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile...
When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging...
After being acquired by Epsilon, Conversant had two big challenges. First, continue combining its own disparate technologies into a single...
This is the latest installment in "PII," a series featuring the talent that makes the wheels turn in our data-driven advertising...