Most marketers don’t trust the data they’re using and they have no simple way to assess its quality.Of the 80%...
Data
Data buyers and sellers have communication issues.“Transacting data across industries and use cases is actually a quite difficult process,” said...
Chinese tourists spent $35 billion dollars in the US in 2016. WeChat parent company Tencent rolled out a suite of...
Mindshare Chief Data Officer Rolf Olsen and Oleg Korenfeld, EVP of ad tech and platforms at Spark Foundry, will speak...
The IAB Tech Lab launched a blockchain working group on Monday to explore how the digital ledger technology can benefit...
Personalization is a top agenda item for most brands, but data management technology still leaves something to be desired.Machine learning...
Equifax said Wednesday it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services,...
Every year, 75 million passengers travel through Heathrow Airport, shopping, eating and engaging with services as they wait to board...
Even vendors need vendors.On Monday, cross-device provider Screen6 launched an offering called The Hub that Chief Strategy Officer Keith Petri...
Financial services marketers can’t bank on regular demand- and supply-side platforms to find the prospects they’re looking for.The data just...