The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers,...
Desk’s
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach For The Stars The Trade Desk announced...
Bill MichelsGeneral Manager, Retail MediaBill Michels knows programmatic data. For the past couple years, he’s led The Trade Desk’s entire...
It’s hard to compete against Google. But Google is under pressure around the world – and anytime a regulator starts investigating...
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to...
The digital advertising sector is in constant flux, whether through new data regulations or major technology firms changing how they...
The Trade Desk beat its own expectations for Q1, but Wall Street wasn’t pleased. The stock is currently tumbling, down...
The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative,...
The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to...
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less,...