Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of...
digital
On Monday, on-device media technology company Digital Turbine bought app monetization platform Fyber for $ 600 million. Digital Turbine has...
It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app...
As out of home ad spending began its slow recovery in early January, the Westfield World Trade Center sought to...
As she heads into this year's upfront, AMC Networks president of commercial revenue and partnerships Kim Kelleher sees the writing...
Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go...
The IAB New Zealand has released its latest 2020 Digital Advertising Revenue report. The report provides a snapshot of Q4...
As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new...
Following recovery in January, New Zealand’s media agency market has reported a slight decline in advertising expenditure after two months...
It takes a strong stomach for a publisher to pull inventory out of the programmatic open marketplace, especially after an...