As out of home ad spending began its slow recovery in early January, the Westfield World Trade Center sought to...
digital
As she heads into this year's upfront, AMC Networks president of commercial revenue and partnerships Kim Kelleher sees the writing...
Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go...
The IAB New Zealand has released its latest 2020 Digital Advertising Revenue report. The report provides a snapshot of Q4...
As ad-tech companies consider AI alternatives to cookies and other third-party trackers, the Interactive Advertising Bureau (IAB) is releasing new...
Following recovery in January, New Zealand’s media agency market has reported a slight decline in advertising expenditure after two months...
It takes a strong stomach for a publisher to pull inventory out of the programmatic open marketplace, especially after an...
WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to...
In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been...
Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds...