It takes a strong stomach for a publisher to pull inventory out of the programmatic open marketplace, especially after an...
exchange
District M and Sharethrough will merge to form a single exchange covering native, display, mobile, instream and video. Their combined...
With the big game right around the corner, marketers put their best work in front of the faces of many....
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
Google Ad Manager is the dominant SSP, according to Advertiser Perceptions’ 2018 Programmatic Intelligence Report. But, the 154 publishers surveyed...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...
For the longest time, the biggest difference between GDN and DBM/other DSPs has been that Adwords only allows buyers access...
Aelphic Partners with Dailymition Exchange enabling mobile-first premium programmatic video ad buying. Adelphic is a leading mobile and cross-channel DSP....