The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into...
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Salesforce has agreed to acquire the data reporting and analytics company Tableau for $15.7 billion, the enterprise cloud giant said...
Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with...
Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has...
The US Department of Justice is reportedly preparing an antitrust investigation into Google. But that doesn’t mean Google is headed...
One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad...
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...
When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on...
A crop of amendments to the California Consumer Protection Act have been sent to the state Senate for a vote.The...
Neal Richter, who spent two years as Rakuten Marketing CTO, is headed to SpotX as the company’s first ever chief...