JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network, has leveraged its first-party data to provide consumer...
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Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ain’t No Party Like A...
Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Days In The Life Of The DMA...
Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And...
Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party...
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....
AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release...
Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. And platform changes by...
The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized...