A podcast interview withHeather ConneranDirector, Brand Experience PlatformsCollecting first-party data has never been easy for consumer packaged goods companies. Retailers...
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Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital...
by Jochen SchlosserChief Technology OfficerAdformSPONSORED BY:“Wait and see” is not the motto most of us aspire to. Yet, with Google’s...
Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of...
You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: First-Party Data: The Sequel appeared first on...
BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data...
With new first-party ID solutions flooding the market, the buy side of the ad industry is looking for ways to...
Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker...
The rising value of first-party data has created a bit of a “gold rush” mentality. Companies are hearing that first-party...