Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taboola Roll Call Taboola began trading on the Nasdaq...
FirstParty
TikTok introduced TikTok Brand Life Study, a first-party measurement solution aimed at helping brands measure and optimize their advertising resonance...
Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier...
To make it easier for publishers to use its first-party data across a wide network of sites, Vox Media on...
LiveRamp is expanding into identity resolution with a new product called Portrait Engine. The idea with Portrait Engine is to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to...
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive...
AppLovin is hoping to get some lovin’ from a white hot public market that’s been rewarding technology stocks with massive...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....