To make it easier for publishers to use its first-party data across a wide network of sites, Vox Media on Tuesday announced a new suite of tools for Concert, its publisher monetization tech, that come from the digital media company’s internal first-party data platform Forte. The new products address brand safety, targeting and optimization. Brands… Continue reading »
The post Vox Media Extends Its First-Party Data Platform Across Concert appeared first on AdExchanger.
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