May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Group Nine Leaning Into First-Party Data With New Insights Tool

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as  bringing together pizza lovers and a pizza delivery service. “We canContinue reading »

The post Group Nine Leaning Into First-Party Data With New Insights Tool appeared first on AdExchanger.


AdExchanger