By Kristina Prokop, CEO and Co-founder, Eyeota Now that Google has scrapped its plans for Federated Learning of Cohorts (FLoC)...
FLoC
Google’s Topics API was, well, a very hot topic last week. Ad tech companies and publishers jumped all over the...
The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for...
Sorry, ornithophiles, the next version of the Federated Learning of Cohorts (FLoC) proposal doesn’t have a bird name. On Tuesday, just...
A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail,...
A Commanding Performance Google is expanding Performance Max, a product introduced last year that buys across YouTube, Maps, Search, Gmail,...
With your permission, please endure yet one more Privacy Sandbox-related bird reference: Chrome’s Federated Learning of Cohorts (FLoC) proposal will...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW When people think of Amazon video assets,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling For Nothing Apple agreed to a number of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Everything Store Adds More Audio Amazon is new to...